Today’s the day I finally close the doors on Bootcamp.
The decision comes with a heavy heart, but it’s something I’ve been wrestling with for a while.
The truth is, Bootcamp died several years ago, but we powered on with it like a dog with a bone.
You see, “Bootcamp” outside of the military refers to an “Intensive, immersive programme to get results quickly”. So in terms of a fat-loss or transformation camp, that would mean a complete programme of fat-loss specific workouts, eating plans, lifestyle coaching, nutrition coaching, group support… Like I said, a complete programme.
And that’s what we’ve always done with our Bootcamp.
We’ve never shouted at anyone, talked down to people, or told them to “Move your fat arse” because “That’s what they do in the military”.
But for a few years now, people have been putting on workouts that include a few squats, pushups, and planks, or anything they can use to create a military connection, no matter how tenuous, to piggy back on the term “Bootcamp”.
You can just drop-in to free “Bootcamps” in local parks, or nip down to your local leisure centre and join in a “Bootcamp” workout on an ad-hoc basis.
But of course all of those things are the opposite of what a Bootcamp programme is. An “Intensive, immersive programme to get results quickly”.
Without everything else that makes the programme complete, it’s just a workout.
That’s not what we do….